(NEXSTAR) — Following in the footsteps of Netflix and Costco, Disney will soon begin cracking down on account sharing on its streaming service, the company’s CEO announced Wednesday.
In a move to “drive monetization,” CEO Bob Iger said the password-sharing crackdown for Disney+ will begin in 2024, The Wrap and CNBC reported, citing the company’s third-quarter earnings call.
“We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family,” Iger said, adding that changes will come to subscriber agreements later this year. He explained that account sharing is “significant.”
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